The construction of peace “does not only involve a defensive or preventive task in countering violence and terror. It demands, especially from communicators, an active commitment to construct, through the means of communication, an integral culture of peace and the defence of human life, every human life”. The point is forcibly made by the Spanish bishops of the episcopal Commission of the means of social communication, in their message to mark the 38th World Day of Social Communications that the Spanish Church will celebrate on 1st June. In their message the bishops recall that the means of communication play a “central role” in healing the rift between Gospel and culture and educating in peace. They condemn, for instance, the use “of physical and verbal violence in television programmes and in videogames”: “Unfortunately they write these practices are in general tolerated and promoted due to the lucrative economic advantages that derive from them, without the least ethical reaction by those responsible”. “Contents of this type the bishops point out seriously threaten any intention of education in peace and social harmony, especially with children and the young, and jeopardise the formative work of realizing together the family, school and the means of social communication”. That’s why it is essential to recall “the ethical responsibility of communicators and editors”, both in the public and private sector.